For this project, I redesigned the logo and packaging for the Hershey’s Symphony Bar. The bar has looked the same since 1989 and was in need of a makeover. The new design I have created is more vibrant and modern to appeal to and attract more people. I kept the colors simple, but still noticeable. The design represents a formal and sophisticated look, yet still available to anyone.
I redesigned the packaging to keep the consumer in mind. The old package was plastic which made it difficult to save the chocolate bar for later as most people don’t eat it in one full sitting. This new package is a box that re-closes to help keep the product fresh longer. Foil is still provided for additional preservation.
While working on this project, the biggest challenges were folding and making the package work correctly. After many tries, I finally got it to work. I really enjoyed this project and could see myself doing more of these in the future.
This is the final product with my pitch book that I designed.
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